Book review: military masculinity in the media: moving on from Rambo

Enlisting Masculinity explores how the U.S. military branches have deployed ideas about masculinity to sell military service to potential recruits. Based on an analysis of more than 300 print advertisements published between the early 1970s and 2007, as well as television commercials, recruiting websites, and media coverage of recruiting, the book argues that masculinity is still a foundation of appeals today. Lucy Delap finds out more on how the talks of a crisis in masculinity may be just rhetorical. Enlisting Masculinity: The Construction of Gender in U.S. Military Recruiting Advertising During the All-Volunteer Force. Melissa T. Brown. Oxford University Press. March 2012.