Book review: how to make your startup successful: think long term, be prepared to adapt, and don’t idolise Bill Gates

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder’s Dilemmas examines the early decisions by entrepreneurs that can make or break a startup and its team. Tamara Micner finds that it’s a worthwhile, prudent read for anyone considering or engaging in entrepreneurship. The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Noam Wasserman. Princeton University Press. March 2012.