Book review: finance, family, and failure to innovate: why India’s economic rise is ultimately unsustainable

India Means Business is an excellent contribution to the current debate on the Indian economy and its performance. It is a particular boon to all those who first approach the study of the economic history of the Indian subcontinent, NGO workers and private or institutional actors who are (or plan to be) in business with a local counterpart. Reviewed by Elisabetta Iob. India Means Business: How the Elephant Earned its Stripes. Kshama V. Kaushik and Kaushik Dutta. Oxford University Press. February 2012.