The EU needs to embrace behavioural insights in the design of its policies

In recent years, the United States and the United Kingdom have been developing policies that ‘nudge’ citizens into making decisions that are better for their own health and welfare. However, the European Commission is yet to systematically embrace behavioural insights in the design of its policies. Alberto Alemanno argues that it is now time for policy-makers around the world to take account of this new approach to policy-making which is both costefficient and preserves the individual’s right to choose.