Social media is an opportunity for local government communications
Spurrell, D.
(2012).
Social media is an opportunity for local government communications.
Local governments are increasingly using social media to communicate with citizens. Dean Spurrell argues that this is not simply another channel used to inform, but an effective way to engage people in two-way communication. The only danger posed to local governments is if they do not adapt.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2012 The Author |
| Departments | LSE |
| Date Deposited | 25 May 2012 |
| URI | https://researchonline.lse.ac.uk/id/eprint/44031 |