Using real options to make decisions in the motion picture industry
Young, S. M., Gong, J. J. & Van der Stede, W. A.
IMA® Research Foundation
(2012).
Using real options to make decisions in the motion picture industry.
Strategic Finance,
53-59.
IMA® Research Foundation
(2012).
Using real options to make decisions in the motion picture industry.
Strategic Finance,
53-59.
The article presents the summarized findings of a study of risk as it applies to one of the riskiest industries, the U.S. motion picture industry. The focus is on using a real options approach to capital investments rather than traditional DCF (discounted cash flow). The research offers statistical analyses of how real options work within the decision-making process for a motion picture