Locating inside the Salop circle: demand rotations in a micro-founded model

Bar-Isaac, Heski; Caruana, Guillermo; and Cuñat, VicenteORCID logo (2011) Locating inside the Salop circle: demand rotations in a micro-founded model. [Working paper] (Submitted)
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We present a micro-founded model of design that leads to simple demand rotations. We present simple sufficient conditions that determine when design should be extreme (fully standardized or fully tailored) or rather take intermediate positions.
Item Type Working paper
Departments Finance
Management
Financial Markets Group
Date Deposited 17 Apr 2012 14:05
URI https://researchonline.lse.ac.uk/id/eprint/43163

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