Locating inside the Salop circle: demand rotations in a micro-founded model
Bar-Isaac, H., Caruana, G. & Cuñat, V.
(2011).
Locating inside the Salop circle: demand rotations in a micro-founded model.
Department of Finance, London School of Economics and Political Science.
We present a micro-founded model of design that leads to simple demand rotations. We present simple sufficient conditions that determine when design should be extreme (fully standardized or fully tailored) or rather take intermediate positions.
| Item Type | Working paper |
|---|---|
| Copyright holders | © 2011 The Authors |
| Departments |
LSE > Academic Departments > Finance LSE > Academic Departments > Management LSE > Research Centres > Financial Markets Group |
| Date Deposited | 17 Apr 2012 |
| URI | https://researchonline.lse.ac.uk/id/eprint/43163 |
Explore Further
- http://www.lse.ac.uk/finance/people/faculty/Cunat.aspx (Author)
- http://www.vicentecunat.com/hbgcvc_donut.pdf (Official URL)
ORCID: https://orcid.org/0000-0001-7504-2801