The communication factor in Greek foreign policy: an analysis

This paper looks into the communication factor in Greek foreign policy. It aims at identifying communication patterns and models used to convey Greek foreign policy positions abroad. It examines critically the efficacy of the applied practice and argues that the communication factor has been disregarded by foreign policy-makers, making successful promotion of Greek foreign policy problematic and hurting the image of the country internationally. The paper suggests that Greece should invest in public diplomacy, especially relationship building, in order to communicate its foreign policy more effectively.