The Mobile Life European report 2007: exploring how mobile phone usage reflects our national cultures

In 2006 Carphone Warehouse approached LSE Enterprise to commission advice on and substantial academic contribution to The Mobile Life Project, a research programme exploring the impact of the mobile phone on society, which they were trying to develop. It was agreed that a senior LSE academic in Information Systems would act as a consultant to the project, helping to design the research programme, analyse and report the results, and undertake media activity for the publicising of these results. The project was carried out in three phases: phase one, the Mobile Life Report was published in June 2006, and phase two, The Mobile Life Youth Report in September the same year. LSE's third period of engagement with the project took the form of a developing a pan-European survey, which was conducted by Ipsos Mori during 2007, resulting in the final Mobile Life European Report.