Building knowledge about the consumer: the emergence of market research in the motion picture industry

Bakker, GerbenORCID logo Building knowledge about the consumer: the emergence of market research in the motion picture industry. Business History, 45 (1). pp. 101-127. ISSN 0007-6791
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Item Type Article
Departments Economic History
DOI 10.1080/713999299
Date Deposited 14 Apr 2008 11:57
URI https://researchonline.lse.ac.uk/id/eprint/4230

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