Santa’s best friends: Donner, Blitzen, and new technology

Waldfogel, J. (2010). Santa’s best friends: Donner, Blitzen, and new technology.
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Most people have had the experience at Christmas of receiving an unwanted gift. Joel Waldfogel argues that the lost value from unwanted or inappropriate gifts runs to the billions ever year, but offers some new, technological hopes of how we might be able to increase the value of our Christmas gifts.

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