Real options in the motion picture industry: evidence from film marketing and sequels

Gong, J. J., Van der Stede, W. A.ORCID logo & Young, S. M. (2011). Real options in the motion picture industry: evidence from film marketing and sequels. Contemporary Accounting Research, 28(5), 1438-1466. https://doi.org/10.1111/j.1911-3846.2011.01086.x
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Item Type Article
Copyright holders © 2011 The Canadian Academic Accounting Association
Departments LSE > Academic Departments > Accounting
DOI 10.1111/j.1911-3846.2011.01086.x
Date Deposited 08 Dec 2011
URI https://researchonline.lse.ac.uk/id/eprint/40032

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