Real options in the motion picture industry: evidence from film marketing and sequels

Gong, James Jianxin; Van der Stede, Wim A.

; and Young, S. Mark (2011) Real options in the motion picture industry: evidence from film marketing and sequels. Contemporary Accounting Research, 28 (5). pp. 1438-1466. ISSN 0823-9150

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Item Type	Article
Departments	Accounting
DOI	10.1111/j.1911-3846.2011.01086.x
Date Deposited	08 Dec 2011 11:44
URI	https://researchonline.lse.ac.uk/id/eprint/40032

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Gong, James Jianxin
Van der Stede, Wim A.
Young, S. Mark

HD Industries. Land use. Labor
HF5601 Accounting
PN1993 Motion Pictures

http://www.lse.ac.uk/accounting/people/academic-faculty/wim-a-van-der-stede/home.aspx (Author)
10.1111/j.1911-3846.2011.01086.x (DOI)

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