Was it the Sun (and the Times) wot (nearly) won it?

The media clearly have an impact in elections, but how far do they influence public opinion and the actual result? Sir Robert Worcester, and Jayme Herve take a close look at the impact of the print media in the run up to the General Election. The following is being presented at the BBC College of Journalism Seminar, “The Value of Journalism”, held at the LSE today.