Born global
Kudina, A., Yip, G. S. & Barkema, H. G.
(2008).
Born global.
Business Strategy Review,
19(4), 38-44.
https://doi.org/10.1111/j.1467-8616.2008.00562.x
(2008).
Born global.
Business Strategy Review,
19(4), 38-44.
https://doi.org/10.1111/j.1467-8616.2008.00562.x
Some companies rapidly become players on the global stage, often much faster than larger competitors. Alina Kudina, George Yip and Harry Barkema studied a dozen such firms all located in Silicon Fen. Such companies, the authors believe, have lessons to teach in an increasingly international marketplace.