Nudge is no magic fix. The potential consequences of behavioural interventions need to be weighed carefully based on an understanding of underlying behavioural processes

Last week the Lords Science and Technology Committee published their report on how the government uses behavioural change interventions. In light of this report Sander van der Linden questions whether the ‘science’ of nudging, which is often based on social-psychological theories, will change the population’s behaviour. He argues that more weight should be given to a wider range of factors, including neurological research.