The huge success of Fairtrade products in the UK represents a grass-roots response to market failure, but the ethical label must not be afraid to ask for more policy changes that would benefit all

As Fairtrade Fortnight launches in the UK on the 28th February, the ethical brand continues to enjoy political support and the backing of millions of consumers. But there is much more that Fairtrade is yet to achieve, argues Deborah Doane, such as challenging the power in global markets that keeps poorer countries in poverty, and pushing for more policy changes that would encourage social justice in the global trading system.