We may see a real internet campaign in the lead up to the AV referendum, as long as both sides have a credible online presence and avoid cyber "window-dressing"

Gibson, Rachel (2011) We may see a real internet campaign in the lead up to the AV referendum, as long as both sides have a credible online presence and avoid cyber "window-dressing". [Online resource]

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With campaigning for the Alternative Vote (AV) referendum underway, Rachel Gibson looks at how the online battlefield is shaping up and what we can expect in the blogosphere and beyond in the coming months.