The business of making money with movies
Young, S. Mark; Gong, James J.; and Van der Stede, Wim A.
(2010)
The business of making money with movies
Strategic Finance, Feb.
pp. 35-40.
ISSN 1524-833X
(2010)
The business of making money with movies
Strategic Finance, Feb.
pp. 35-40.
ISSN 1524-833X
Major film studios are constantly seeking new methods of generating revenue from their movies. These days, four-fifths of a film’s revenue comes from other downstream sources, including home video, pay TV, and syndication. With new technological breakthroughs, including distribution over the Internet, the studios continue to explore how they can generate more revenue while protecting their rights and property.
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