On the lure of metrication: attitudes and social representations
Gaskell, G.
(1996).
On the lure of metrication: attitudes and social representations.
Papers on Social Representations,
5, 21-26.
(1996).
On the lure of metrication: attitudes and social representations.
Papers on Social Representations,
5, 21-26.
As the theoretical scope of social representations has been elaborated the issue of measurement has come to the fore. What is needed, some argue, is an agreed methodology with which to conduct empirical research. Doise and colleagues have promoted some of the recent developments in multi-variate analysis, others, including Roiser look back to the original work on the measurement of attitudes as a possible approach.