Customer advocacy metrics: the NPS theory in practice

Kirby, J. & Samson, A. (2008). Customer advocacy metrics: the NPS theory in practice. Admap, Feb, 17-19.
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Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies are using the NPS, and ways in which its use can be improved
Item Type Article
Copyright holders © 2008 WARC - World Advertising Research Center
Departments LSE
Date Deposited 07 Jan 2009
URI https://researchonline.lse.ac.uk/id/eprint/21881

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