Customer advocacy metrics: the NPS theory in practice

Kirby, Justin; and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb. pp. 17-19. ISSN 0001-8295

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Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies are using the NPS, and ways in which its use can be improved

Item Type	Article
Departments	LSE
Date Deposited	07 Jan 2009 12:50
URI	https://researchonline.lse.ac.uk/id/eprint/21881

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