Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going

Lane, David C.; and Husemann, Elke (2004) Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going. In: Komplexität und Dynamik Als Herausforderung Für Das Management. DUV, pp. 179-222. ISBN 3824482185
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Item Type Chapter
Departments LSE
Date Deposited 20 Aug 2008 13:49
URI https://researchonline.lse.ac.uk/id/eprint/20899

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