Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going
Lane, D. C. & Husemann, E.
(2004).
Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going.
In
Maier, F.
(Ed.),
Komplexität und Dynamik Als Herausforderung Für Das Management
(pp. 179-222).
DUV.
| Item Type | Chapter |
|---|---|
| Copyright holders | © 2004 DUV |
| Departments | LSE |
| Date Deposited | 20 Aug 2008 |
| URI | https://researchonline.lse.ac.uk/id/eprint/20899 |