Escaping the tyranny of choice: When fewer attributes make choice easier

Fasolo, B.ORCID logo, McClelland, G. H. & Todd, P. M. (2007). Escaping the tyranny of choice: When fewer attributes make choice easier. Marketing Theory, 7(1), 13-26. https://doi.org/10.1177/1470593107073842
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Item Type Article
Copyright holders © 2007 SAGE Pub;ications
Departments LSE > Academic Departments > Management
DOI 10.1177/1470593107073842
Date Deposited 16 Jul 2008
URI https://researchonline.lse.ac.uk/id/eprint/16208

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