Escaping the tyranny of choice: When fewer attributes make choice easier
Fasolo, Barbara
; McClelland, Gary H.; and Todd, P. M.
(2007)
Escaping the tyranny of choice: When fewer attributes make choice easier.
Marketing Theory, 7 (1).
pp. 13-26.
ISSN 1470-5931
| Item Type | Article |
|---|---|
| Departments | Management |
| DOI | 10.1177/1470593107073842 |
| Date Deposited | 16 Jul 2008 14:16 |
| URI | https://researchonline.lse.ac.uk/id/eprint/16208 |
ORCID: https://orcid.org/0000-0002-4643-5689