Say cheese!: a sharper image of generic use through the lens of Feta

Comments on the implications of the European Court of Justice ruling in Germany v Commission of the European Communities (C-465/02) on whether cheesemakers not based in Greece were debarred from describing their cheese as FETA because that name was a designation of origin. Discusses whether evidence of long-standing and significant manufacture of FETA in other Member States suggested that the name had become generic. Examines to what extent the designation of origin regime incorporates protection against unfair competition.