Gross domestic product of cultural and creative industries from an income perspective: the Brazilian case

Abstract

This paper employs the Creative Occupations methodology to quantify the Culture and Creative Industries’ (CCI) contribution to Brazil's Gross Domestic Product (GDP) using the income approach. Understanding sectoral GDP is essential for formulating targeted policies and developing innovative methods to accurately measure economic impact. Calculating the GDP of the CCI sector presents significant challenges due to methodological divergences stemming from data limitations and the sector's unique characteristics, such as multiple jobs holding, informality, and intermittency. To address these challenges, we propose using the creative intensity approach to estimate creative occupations, enabling to calculate the CCI GDP using the income approach. This innovative methodology combines traditional and novel data sources, aiming to provide a more comprehensive representation of the CCI sector's contribution to Brazil's GDP. Our findings not only enhance the understanding of the CCI sector's economic significance but also inform policy decisions aimed at fostering the sector's growth and development.