Bridging the cultural divide

Hua Xiang, C. (2025). Bridging the cultural divide. Business Impact, 27(5), 36 - 37.
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From getting to grips with guanxi and mianzi, to embracing the importance placed on rituals, etiquette and patience, LSE’s Catherine Hua Xiang offers practical guidance for those seeking to build lasting relationships with partners in China

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