From deepfakes to dignity: what Bollywood's personality rights battle with AI tells us

LSE’s Dr Ruhi Khan reflects on the ongoing debates around personality rights in India that reveal how artificial intelligence is forcing courts, platforms, and the public to rethink what it means to possess and protect one’s identity in digital spaces. As AI-generated media increasingly destabilise the boundaries between the ‘real’ and the ‘synthetic,’ she argues, the law is being compelled to respond to new modes of harm and representation, and set precedents that open new possibilities.