Why do elections matter?

Professor Michael Bruter and Dr Sarah Harrison founded the Electoral Psychology Observatory (EPO) to put citizens at the heart of how we study elections, arguing that, when it comes to democracy, the experience of the people voting matters as much as the outcomes of elections. A better functioning democracy must have the experience of citizens at its heart. Part of their research has involved observing elections all over the world, and these photographs and quotes from voters help to tell a story about people’s experience of Election Day.