Three corporations show how to use extended reality for business growth
Lacity, M., Mullins, J. & Van Hoek, R.
(2 September 2025)
Three corporations show how to use extended reality for business growth.
LSE Business Review.
Many people mistakenly believe that extended reality is simply a tool for online games. They may be underestimating the business potential of this technology, which can allow companies to cut costs and improve engagement with customers and employees. Mary Lacity, Jeffrey Mullins and Remko Van Hoek researched corporations that are experimenting with extended reality applications.
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2025 The Author(s) |
| Departments | LSE > Academic Departments > Management |
| Date Deposited | 09 Oct 2025 |
| URI | https://researchonline.lse.ac.uk/id/eprint/129733 |