When the hypernudge becomes the rule in platform advertising

Couldry, N.

(21 July 2025) When the hypernudge becomes the rule in platform advertising. Media@LSE.

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LSE’s Professor Nick Couldry uses the framework of data colonialism to reflect on Meta CEO Mark Zuckerberg’s claim that his company can replace advertising agencies using AI-driven processes.

Item Type	Blog post
Copyright holders	© 2025 The Author(s)
Departments	LSE > Academic Departments > Media and Communications
Date Deposited	29 Aug 2025
URI	https://researchonline.lse.ac.uk/id/eprint/129216

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Couldry, Nick

HF Commerce
QA76 Computer software
HM Sociology

https://blogs.lse.ac.uk/medialse/2025/07/21/when-the-hypernudge-becomes-the-rule-in-platform-advertising/
https://blogs.lse.ac.uk/medialse/ (Official URL)

When the hypernudge becomes the rule in platform advertising

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