Why Instagram doctors can't fix the problems associated with wellness influencing

O'Neill, R. (1 July 2025) Why Instagram doctors can't fix the problems associated with wellness influencing. Impact of Social Sciences Blog.
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Wellness influencers are widely criticised as “unqualified” health advisors, so what difference does it make when those giving lifestyle advice online are medical doctors? Rachel O’Neill writes that doctor-influencers reproduce many of the problems associated with their lay counterparts, emphasising personal experience and adding to existing confusion about what it means to eat “well”.

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