Planning and programming for a government-hosted mass-gathering event in India: the 2019 Prayagraj Kumbh Mela
India has a long tradition, going back to colonial times, in which governments play host to multi-week Hindu festivals, known as melas. In 2017, the newly elected head of Uttar Pradesh’s state government decided the 2019 mela in Prayagraj was to be more than a usual one: the experience of attending would be as magnificent as possible for as many as could attend. This would be a Kumbh Mela, a major focus for regional and local development in the state. Cleanliness would be a major goal, and preparations would get underway 18 months ahead of the event. This case is broadly about managing a programme of major projects in government in preparation for hosting a mass-gathering event – one that turned out to be the largest human gathering ever on the planet.
| Item Type | Chapter |
|---|---|
| Copyright holders | © 2025 The Authors |
| Departments | LSE > Academic Departments > Management |
| DOI | 10.31389/lsepress.nbw.q |
| Date Deposited | 10 Jul 2025 |
| URI | https://researchonline.lse.ac.uk/id/eprint/128778 |
