On what matters Unilever plc – purpose or performance?
Pepper, A.
(2025).
On what matters Unilever plc – purpose or performance?
In
Sallai, D. & Pepper, A.
(Eds.),
Navigating the 21st Century Business World: Case Studies in Management
(pp. 57 - 67).
LSE Press.
https://doi.org/10.31389/lsepress.nbw.d
(2025).
On what matters Unilever plc – purpose or performance?
In
Sallai, D. & Pepper, A.
(Eds.),
Navigating the 21st Century Business World: Case Studies in Management
(pp. 57 - 67).
LSE Press.
https://doi.org/10.31389/lsepress.nbw.d
Shareholder primacy, socially responsible business, corporate purpose and sustainability are examined in this case about Unilever’s evolving business strategy over the period from 2017, following an attempted takeover by Kraft Heinz Company, to 2024 with the appointment of a new chief executive officer from outside the group.
