How social entrepreneurs can gain visibility in the media
Moldestad, C. & Nyondwa, A.
(24 June 2025)
How social entrepreneurs can gain visibility in the media.
LSE Business Review.
Social enterprises would like the news media to cover them as much as possible, but is this realistic? Journalists look for timely stories that are situated within a broader narrative. Carl Moldestad and Aggrey Nyondwa write that instead of trying to be featured as the central topic of a news article, entrepreneurs must offer their contribution as experts for the stories reporters are already covering.
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2025 The Author(s) |
| Departments | LSE > Institutes > The Marshall Institute |
| Date Deposited | 10 Jul 2025 |
| URI | https://researchonline.lse.ac.uk/id/eprint/128695 |