Explaining Labour’s landslide

Worcester, R. & Mortimore, R. (1999). Explaining Labour’s landslide. Politico's Publishing.
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Using new polling evidence, veteran pollster Robert Worcester (MORI) explains why Labour won such a massive landslide in the 1997 election and why the Conservatives suffered their worst ever electoral drubbing. A key adviser to Labour for many years, Worcester provides the ultimate analysis of Labour's victory.

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