AIDS, stigma and counter-intuitive advertising in India
Krishnakumar, J.
(3 March 2025)
AIDS, stigma and counter-intuitive advertising in India.
South Asia @ LSE.
(3 March 2025)
AIDS, stigma and counter-intuitive advertising in India.
South Asia @ LSE.
Grassroots-level advocacy by community organisations, collectives and networks has been central to AIDs awareness and control in India. The government too plays an important role. Yet, as Jo Krishnakumar discusses here, the government’s well-intended actions can sometimes be counter-intuitive and counter-productive, negatively impacting decades of carefully created awareness.