How nations in the Americas define and promote their identities

Jiménez-Martínez, CésarORCID logo; Miño, Pablo; and Sevin, Efe (2025) How nations in the Americas define and promote their identities. [['eprint_typename_blog_post' not defined]]
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In this extract from the introduction to Nation Branding in the Americas: Contested Politics and Identities, Efe Sevin, César Jiménez-Martínez and Pablo Miño define nation branding and consider its adoption in the Americas, setting out the book’s scope and shifting ideas of national identity since the Cold War.

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