How agentic AI can be applied to behavioural science
Traditional AI models have been extensively studied for their influence on human behaviour. But agentic AI remains largely unexplored in behavioural science. Dario Krpan, Dima Sayess, Fatima Koaik, George Philippe Farajalla, Pujen Shrestha and Robin Schnider discuss the concept of agentic AI and explore the risks and opportunities of its responsible integration into behavioural science.