The 2024 elections:emotional appeals through diversity and victimhood helped the reactionary right use TikTok to reshape its image

The social media platform TikTok has become an important channel for news and information for many Americans and played an important role in the 2024 presidential election. Gil Sharon looks at how those on the reactionary right in the US were able to use TikTok to reshape their image away from the alt-right to a more diverse community based around a shared Christian identity and sense of victimhood.