How algorithmic events like Spotify Wrapped can reveal what tech companies really ‘know’ about us

Annabell, T. & Rasmussen, N. (30 January 2025) How algorithmic events like Spotify Wrapped can reveal what tech companies really ‘know’ about us. Impact of Social Sciences Blog.
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As 2024 drew to a close, Spotify Wrapped once again took centre stage, transforming our personal music habits into vibrant data stories designed to be shared on social media. Based on their creative research with users, Taylor Annabell and Nina Vindum Rasmussen consider how ordinary people experience Wrapped as an algorithmic event.

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