National identity and the limits of soft power: when the nation turns against the state
Jiménez-Martínez, C.
(2024).
National identity and the limits of soft power: when the nation turns against the state.
Research for the World,
(2024).
National identity and the limits of soft power: when the nation turns against the state.
Research for the World,
Hosting the FIFA World Cup and Olympics should have been a PR coup for Brazil, yet by the time they took place, protests were undermining the image of national unity. César Jiménez-Martínez explores how citizen dissatisfaction can impede a nation’s efforts in soft power.