National identity and the limits of soft power:when the nation turns against the state
Jiménez-Martínez, César
(2024)
National identity and the limits of soft power:when the nation turns against the state
Research for the World.
(2024)
National identity and the limits of soft power:when the nation turns against the state
Research for the World.
Hosting the FIFA World Cup and Olympics should have been a PR coup for Brazil, yet by the time they took place, protests were undermining the image of national unity. César Jiménez-Martínez explores how citizen dissatisfaction can impede a nation’s efforts in soft power.
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