Getting lost in a field:a personal history of the development of Behavioural Public Policy

This essay is a write-up of my Professorial Inaugural Lecture, delivered at the London School of Economics on 9 December 2024. Herein, I describe how I became involved and have helped develop the field of behavioural public policy (BPP). I detail how the intellectual architecture of BPP-its journal, Annual International Conference and Association-came into existence, and allude to my hopes for how the field might develop as we go forward.