Public support for degrowth policies and sufficiency behaviours in the United States: a discrete choice experiment

Research on degrowth and its policy proposals has rapidly expanded, despite lacking empirical evidence on public perceptions. One conceptual proposition for affluent populations is that lifestyle changes, such as undertaking sufficiency-oriented behaviours, may engender degrowth policy support. Our research empirically investigated U.S. public support for degrowth policies, its relation to sufficiency behaviours, and whether a degrowth framing influenced policy support. In a pre-registered, online discrete choice experiment (N = 1012), we elicited perceptions of four commonly advocated degrowth policies - work time reductions, downscaling fossil fuel production, universal basic services, and advertising restrictions. Analyses revealed significant support for some specification of each alternative policy, especially fossil fuel caps and universal healthcare. We also found a significant positive association between sufficiency engagement and supporting fossil fuel restrictions. However, latent class analysis suggested that the link between behaviour and policy support was less consistent for socially oriented policies, and that those who supported such policies did not engage in sufficiency most frequently. Degrowth framing only significantly influenced preferences for universal healthcare. These findings suggest an appetite for advancing eco-social policies in the United States but point to a nuanced relationship between sufficiency lifestyles and degrowth policy support.