Stories change people, abstract ideas don’t

Sayess, D., Sediha, I. & Dolan, P.ORCID logo (5 September 2024) Stories change people, abstract ideas don’t. LSE Business Review.
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We all love good stories. They don’t just entertain us, they define how we see the world and, importantly, how we can change it. Now, as we face unprecedented global challenges, the right narratives can ignite profound social change, while the wrong ones can lead us astray. Dima Sayess, Ilona Sediha and Paul Dolan explore how policymakers can harness the power of storytelling to address today’s big issues.

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