Assumptions of irrationality can lead to bad behavioural science
Madsen, J.
& de Wit, L.
(27 August 2024)
Assumptions of irrationality can lead to bad behavioural science.
Impact of Social Sciences Blog.
& de Wit, L.
(27 August 2024)
Assumptions of irrationality can lead to bad behavioural science.
Impact of Social Sciences Blog.
Studies in psychological and behavioural sciences are often framed around understanding why the subjects of research deviate in irrational ways from a preferred outcome when making decisions. Jens Koed Madsen and Lee de Wit argue that this core assumption requires re-examination if the field is to design effective and contextualised interventions.