Spatial norms as traversable and gendered: a study of parental experiences of no-kids zones in South Korea

This study examines the emergent yet understudied cultural phenomenon of ‘no-kids zones’ in South Korea, a business policy in commercial establishments prohibiting children and their caregivers from entering its premises. Drawing on 32 in-depth interviews of mothers and fathers with active caregiving responsibilities for young children, we examine the impact of the no-kids zone policies on parents’ everyday childcare experiences in urban consumption spaces. We argue that the rise of no-kids zones, indicative of a lack of social ethos of care, has further intensified unwelcoming sentiments towards children and parents, with mothers particularly subject to gendered stigma and blame around caregiving. We first find that spatial norms traverse; the acceptance and popularization of no-kids zones have in turn led to an expansion of hostile sentiments in urban consumption spaces beyond no-kids zones. We also find that such exclusionary norms manifest in gendered ways, with mothers reporting notably heightened levels of wariness and consciousness about how they are perceived by other consumers. We offer novel perspectives and insights on the intersection of societal norms and spatial configurations which, together shape caregiving experiences within urban consumption spaces. Our work highlights a gendered understanding of the challenges and dynamics parents face as they navigate child-unfriendly spaces.