What have we learnt about generative AI and journalism

For six years I have been investigating the value of artificial intelligence for news publishers with our global JournalismAI project at the LSE, supported by the Google News Initiative. It’s been an exciting journey that has been shared by hundreds of journalists around the world who are intrigued by the benefits of machine learning, automation, and data discovery. But in the last 18 months the technology has made a leap and suddenly everyone is talking about and playing with ‘generative’ AI such as ChatGPT and DALL-E. So what happens next and what should you do about it?