A human-centred approach to AI transformation

Although in 2023, 70 percent of Global CEOs invested heavily in Generative AI (GenAI), most businesses are hesitant to integrate new technologies into their everyday operations. Our fear of the unknown and tendency to resist change may explain this. Since the human brain triggers a flight or fight response to even the most favourable changes, it is not surprising that when thinking about AI, the overwhelming majority of us worry about losing our jobs (77%) or important skills (73%).