Where behavioural biases STEM from
Behavioural biases are not that simple to grasp. One problem is that many frameworks categorise them but ignore what is driving specific behaviours. Dima Sayess, Fatima Koaik, Simran Saraf, Shaaref Shah and Paul Dolan present the STEM framework, which captures the four drivers of human behaviour: society, thoughts, emotions and motivation. They encourage decision-makers to use the framework to consider biases and solutions in ways that are fit for purpose.