Behavioral science should start by assuming people are reasonable

; de-Wit, Lee; Ayton, Peter; Brick, Cameron; de-Moliere, Laura; and Groom, Carla J. (2024) Behavioral science should start by assuming people are reasonable. Trends in Cognitive Sciences, 28 (7). 583 - 585. ISSN 1364-6613

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Should policymaking assume humans are irrational? Using empirical, theoretical, and philosophical arguments, we suggest a more useful frame is that human behavior is reasonable. Through identifying goals and systemic factors shaping behavior, we suggest that assuming people are reasonable enables behavioral science to be more effective in shaping public policy.

Item Type	Article
Keywords	behavioural science,public policy,decision making
Departments	Psychological and Behavioural Science
DOI	10.1016/j.tics.2024.04.010
Date Deposited	22 Apr 2024 09:00
URI	https://researchonline.lse.ac.uk/id/eprint/122702

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http://www.scopus.com/inward/record.url?scp=85193429296&partnerID=8YFLogxK (Scopus publication)
https://www.lse.ac.uk/PBS/People/Dr-Jens-Koed-Madsen (Author)
10.1016/j.tics.2024.04.010 (DOI)

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