Addressing climate change with behavioral science: a global intervention tournament in 63 countries

Vlasceanu, M., Doell, K. C., Bak-Coleman, J. b., Todorova, B., Berkebile-Weinberg, M. M., Grayson, S. j., Patel, Y., Goldwert, D., Pei, Y., Chakroff, A., +248 more...Pronizius, E., Van den broek, K. l., Vlasceanu, D., Constantino, S., Morais, M. J., Schumann, P., Rathje, S., Fang, K., Aglioti, S. m., Alfano, M., Alvarado-Yepez, A. J., Andersen, A., Anseel, F., Apps, M. A. J., Asadli, C., Awuor, F. J., Azevedo, F., Basaglia, P., Bélanger, J. J., Berger, S., Bertin, P., Białek, M., Bialobrzeska, O., Blaya-Burgo, M., Bleize, D. N. M., Bø, S., Boecker, L., Boggio, P. S., Borau, S., Bos, B., Bouguettaya, A., Brauer, M., Brick, C., Brik, T., Briker, R., Brosch, T., Buchel, O., Buonauro, D., Butalia, R., Carvacho, H., Chamberlain, S. A. E., Chan, H., Chow, D., Chung, D., Cian, L., Cohen-Eick, N., Contreras-Huerta, L. s., Contu, D., Cristea, V., Cutler, J., D'ottone, S., De keersmaecker, J., Delcourt, S., Delouvée, S., Diel, K., Douglas, B. d., Drupp, M. a., Dubey, S., Ekmanis, J., Elbaek, C. t., Elsherif, M., Engelhard, I. m., Escher, Y. a., Etienne, T. W., Farage, L., Farias, A. R., Feuerriegel, S., Findor, A., Freira, L., Friese, M., Gains, N. p., Gallyamova, A., Geiger, S. j., Genschow, O., Gjoneska, B., Gkinopoulos, T., Goldberg, B., Goldenberg, A., Gradidge, S., Grassini, S., Gray, K., Grelle, S., Griffin, S. m., Grigoryan, L., Grigoryan, A., Grigoryev, D., Gruber, J., Guilaran, J., Hadar, B., Hahnel, U. j., Halperin, E., Harvey, A. j., Haugestad, C. a. p., Herman, A. M., Hershfield, H. E., Himichi, T., Hine, D. W., Hofmann, W., Howe, L., Huaman-Chulluncuy, E. t., Huang, G., Ishii, T., Ito, A., Jia, F., Jost, J. T., Jovanović, V., Jurgiel, D., Kácha, O., Kankaanpää, R., Kantorowicz, J., Kantorowicz-Reznichenko, E., Kaplan mintz, K., Kaya, I., Kaya, O., Khachatryan, N., Klas, A., Klein, C., Klöckner, C. a., Koppel, L., Kosachenko, A. i., Kothe, E. J., Krebs, R., Krosch, A. R., Krouwel, A. P. M., Kyrychenko, Y., Lagomarsino, M., Lamm, C., Lange, F., Lee cunningham, J., Lees, J., Leung, T. y., Levy, N., Lockwood, P. l., Longoni, C., López ortega, A., Loschelder, D. D., Lu, J. G., Luo, Y., Luomba, J., Lutz, A. E., Majer, J. M., Markowitz, E., Marsh, A. A., Mascarenhas, K. L., Mbilingi, B., Mbungu, W., Mchugh, C., Meijers, M. H. C., Mercier, H., Mhagama, F. l., Michalakis, K., Mikus, N., Milliron, S., Mitkidis, P., Monge-Rodríguez, F. s., Mora, Y. l., Moreau, D., Motoki, K., Moyano, M., Mus, M., Navajas, J., Nguyen, T. L., Nguyen, D. M., Nguyen, T., Niemi, L., Nijssen, S. R. R., Nilsonne, G., Nitschke, J. P., Nockur, L., Okura, R., Öner, S., Özdoğru, A. a., Palumbo, H., Panagopoulos, C., Panasiti, M. s., Pärnamets, P., Paruzel-Czachura, M., Pavlov, Y. g., Payán-Gómez, C., Pearson, A. r., Pereira da costa, L., Petrowsky, H. m., Pfattheicher, S., Pham, N. T., Ponizovskiy, V., Pretus, C., Rêgo, G. g., Reimann, R., Rhoads, S. A., Riano-Moreno, J., Richter, I., Röer, J. p., Rosa-Sullivan, J., Ross, R. m., Sabherwal, A., Saito, T., Sarrasin, O., Say, N., Schmid, K., Schmitt, M. T., Schoenegger, P.ORCID logo, Scholz, C., Schug, M. g., Schulreich, S., Shreedhar, G.ORCID logo, Shuman, E., Sivan, S., Sjåstad, H., Soliman, M., Soud, K., Spampatti, T., Sparkman, G., Spasovski, O., Stanley, S. K., Stern, J. A., Strahm, N., Suko, Y., Sul, S., Syropoulos, S., Taylor, N. C., Tedaldi, E., Tinghög, G., Huynh, L. d. t., Travaglino, G. a., Tsakiris, M., Tüter, I., Tyrala, M., Uluğ, Ö. m., Urbanek, A., Valko, D., Van der linden, S., Van schie, K., Van stekelenburg, A., Vanags, E., Västfjäll, D., Vesely, S., Vintr, J., Vranka, M., Wanguche, P. o., Willer, R., Wojcik, A. d., Xu, R., Yadav, A., Zawisza, M., Zhao, X., Zhao, J., Żuk, D. & Van bavel, J. j. (2024). Addressing climate change with behavioral science: a global intervention tournament in 63 countries. Science Advances, 10(6). https://doi.org/10.1126/sciadv.adj5778
Copy

Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions’ effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior—several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people’s initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.
Item Type Article
Copyright holders © 2024 The Author(s)
Departments LSE > Academic Departments > Psychological and Behavioural Science
DOI 10.1126/sciadv.adj5778
Date Deposited 20 Feb 2024
Acceptance Date 04 Jan 2024
URI https://researchonline.lse.ac.uk/id/eprint/122079

Explore Further

picture_as_pdf
subject
Published Version
Creative Commons: Attribution 4.0
Download

Export as

EndNote BibTeX Reference Manager Refer Atom Dublin Core JSON Multiline CSV
Export

Downloads
View more statistics